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Local Food Week June 7-13, 2021 –

Collaborative Media Tour 

The first (full) week of June each year is Local Food Week. It’s a time to celebrate the fresh, healthy food that’s grown, produced and processed in Ontario. Everyone is encouraged to support local producers and businesses by to buying, eating and drinking locally!  

Services 

  • Project concept, management, and execution from start to finish  
  • Secured spokespeople  
  • Key message development  
  • Pitched and secured media  
  • Produced live and recorded segments in-house  
  • Reporting 
  • Collaboration with Egg Farmers of Ontario, Ontario Bean Growers, Turkey Farmers of Ontario, Veal Farmers of Ontario, and Ontario Produce Marketing Association 
      • Earned media reach of 2.766M in Ontario (4 TV segments, full page and a quarter print article in Toronto Sun/Ottawa Sun, online coverage measured via MRP) with a cost per contact of less .0043.  
      • Print was picked up outside of the province with 800K reach 
      • Each participating commodity group shared the recipes and segments across their social media channels to amplify the reach and other like-minded organizations were tagged to help share the messaging and segments (i.e., Meat & Poultry Ontario, Mushrooms Canada, Foodland Ontario) as did our spokespeople Chef Raquel Fox and Chef Emily Richards. 

      Ted Reader BBQ Superbowl Eats – February 5, 2021

      Tim Bolen at CHCH Morning Live spent the morning with Godfather of the Grill, Ted Reader, to grill up some super bowl eats.   

      Services 

      • Project management and execution 
      • Assisting with recipe ideation 
      • Editing recipes  
      • Coordinating food photography (with a local photographer whom we partner with exclusively) 
      • Compiling and working with Ted on key messaging 
      • Reporting  
      • Securing commodity group participation (Canada Beef [Ontario Beef did not have budget], Ontario Pork, Ontario Turkey, and Veal Farmers of Ontario)  
      • Each participating commodity group shared the recipes and segments across their social media channels to amplify the reach and other like-minded organizations were tagged to help share the messaging and segments (i.e. Meat & Poultry Ontario, Foodland Ontario) 
      • Ted Reader shared across his social media channels 
      • Approximately 500k reach (MRP) plus extensive social media impressions (commodity groups did not share social media impressions with us)