Strategy Development
We’ll help you decipher who you are, what you stand for, where you want to go and how to get you there. We’ve worked with lifestyle and food clients for more than two decades, so we know what works, what doesn’t, what offers a good return on investment and because we’re creative, nimble types, we’re not afraid to get our hands dirty and try something new.
- Create a dynamic brand direction
- Develop ideas that will light a fire under your product, service and/or brand
- Measurable KPIs
Digital Marketing and Social Media
Need to up your digital game? Not sure how digital marketing can help your business? Heard of social media but have no clue where to start? We’ll walk you through it all and help you navigate the online landscape to meet your business goals.
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- Targeted online campaigns
- Customized content creation
- Social platform development
- Community management
- Contest creation and execution
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- Influencer/ VIP/ celebrity engagement and partnerships
- Social media analytics
- Detailed social and digital media tracking and reporting
- Digital and social media ad buys/ promoted posts
Creative Services
Our creative team has the tools and the know-how to take your brand’s visual identity from good to outstanding. We create killer ads, social posts, videos, web designs, and everything in-between.
- Logo development
- Marketing collateral: e-vites, signage, direct mail, brochures, press kits, etc.
- Photography
- Video production
(both short- and long-form) - Ad campaigns
(print, digital, broadcast) - Media buys
Recipe Development & Photography
We eat with our eyes first, so if you want potential customers to crave your product, it needs to look delicious. If you want customers to take your product home and cook with it, your recipes better sound amazing and be easy to follow with correct measurements, standardized layouts and consumer-friendly instructions. We have a team of professional home economists, chefs and photographers to ensure that your food looks delectable, and your recipes will keep customers coming back for more.
Crisis Planning and Execution
We’ll sit down with you to learn more about your pain points and causes for concern and will put our research and years of experience to good use by putting a fulsome crisis plan together to help you mitigate the expected and unexpected to protect your brand.
- Crisis strategy
- Brand and media audit
- Media training
- Writing services – key messaging, press releases,
media statements, op-eds, etc.
Experiential Marketing
We create award-winning experiential marketing programs that touch consumers across several channels. Whether it’s virtual or in-person, we’ll create exceptional experiences for your guests, buyers, partners, customers, and employees from concept to completion.
- Product launch events
- Sampling events
- Staffing with fully trained brand ambassadors
- Customer Research/On-site interviews
- Media events and product launches from concept to execution
- On-site videography and photography services
